Creation and management of Sina Weibo and Wechat profiles. Strategic consultation and campaign management. Public relations.
Comprehensive market research, strategic planning and business development. Content management and public relations.
Strategic consulting. Content creation for Great China Welcome Charter online resource centre on Chinese outbound travel market. Weibo marketing campaign.
Peru National Tourism Board
Multi-day industry training on Chinese tourism market.
Arrangement of sales trip to China for senior management team including planning, logistics and expert interpretation.
The May Fair Hotel
Creation and management of social media account on Sina Weibo.
Dan Hotels (Israel) GroupDan Hotels (Israel) Group
China tourism and hospitality training to hotel group General Managers and Senior Executives.
The Peninsula Hotel
Training of senior management for Luxury Chinese consumer behaviour, insights and hospitality.
Citizen M Hotels
Executive training on China's travel industry, Chinese culture and negotiations tactics, 2013.
Gemfields PLCGemfields PLC
Luxury Gemstones wholesaler – strategic planning and market entry.
Bond Street Association
Launch of the China Edge 'China Ready' programme, 2014.
DMC in Russia
Market entry; website Design and business trip to China with China's outbound tourism expert.
Iceland Europe Travel
High-End Tour Operator and DMC
Representation during ILTM Asia, management, logistic support and professional interpretation.
Tour operator – UK incoming Market entry, strategy, marketing, recruitment, localisation.
Adventure travel operator
China and Asia-wide research and strategy leading to a business development plan.
Consulting and business planning on China market entry, 2008.
Sourcing and contracting advice and support.
Ecotourism New Zealand
Research and sales trip to China, 2014.
Business development consultation.
Market feasibility study and business report.
Business development consulting.
Localisation of website to Chinese, assisted in winning a China Tourist Welcome Award.
China tourism market consultation.
Historic Buildings and Monuments Commission for England
Marketing collateral translation and localisation.
Organised the first ever UK trade delegation to China International Travel Market in 2005.
Ghana Tourism Authority
Design, production and delivery of exhibition stand at COTTM for Ghana tourism delegation.
Scottish Development International
Investment and trade promotion agency
China market research report.
Events and VIP access. Market education and strategy.
World Travel Market
China – the Future of Travel 2006, 2007, 2008 China tourism industry forum and workshops.
Travel Distribution Summit Europe
China tourism workshops 2006, 2007, 2008, 2009, 2012.
European Cities Marketing European Cities Marketing
Summer conference Speech: China market potential and overview.
Copenhagen Tourist Board and ETCCopenhagen Tourist Board and ETC
Speech: China Day 2012.
Daming Palace, XianDaming Palace, Xian
Project master plan, marketing planning and expert advice on tourism development of national heritage park development project.