Fox News: U.S. hotels pander to Chinese tourists (22 Jun 2012)

In a striking departure from the traditional Chinese business traveler, a growing number of them are simply coming to America for fun — with lots of cash on hand. (The average Chinese visitor spends more than $6,000 per trip.)

And so hotels are openly competing to win the hearts of the Chinese, who generally travel in large groups and stick to a tight itinerary, often packing multiple cities into a two-week American tour. What they’re looking for is a hotel that ...

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CRI: Luxury in China: Time to Rethink (1 Jul 2014)

However, many experts say that the appeal of China’s luxury market is far from gone; it is just no longer easy to enter. With luxury brands flooding in amid the luxury sector’s domestic growth, competition has become fierce. In a Forbes piece in January 2014, Roy Graff, an expert on Chinese luxury travel and hospitality and founder of China Edge, said that the flood of entrants into the Chinese luxury market has impacted growth for established brands.

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Jing Daily: UK’S CHINA VISA CHANGE ‘WELCOME DEVELOPMENT’ FOR LUXURY RETAILERS (17 Oct 2013)

Roy Graff, director of China Edge, which helps luxury brands engage with Chinese customers, says the visa reform could represent a windfall for British brands, but he added that the changes don’t go far enough. “While it can help stimulate more business travel from China by offering priority, 24-hour visa processing (for a fee), I would call for the government to align itself with the Schengen visa application process in the EU, and also offer extended, multiple-entry visas to business ...

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IBT: Chinese Tourists Are Increasingly Ubiquitous; Is The West Ready? (27 Oct2012)

Roy Graff, founder and managing director of China Contact, said the growth of the Japanese market may have changed the industry slightly, but it “was just a drop in the ocean compared to what Chinese tourism can impact.”

Japanese travelers, he said, compelled hotels to offer more rooms with twin beds or provide baths instead of showers. But the Chinese have their own unique travel habits.

“There are certain amenities they will expect in their room,” Graff notes, “such ...

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International Business Times: Why Chinese Tourists Are Boycotting Maldives Over Instant Noodles (13 Mar 2013)

Roy Graff, founder and managing director of China Contact, told the IBTimes in October that Japanese travelers compelled hotels to offer more rooms with twin beds or provide baths instead of showers, but the Chinese have their own unique travel habits that many hotels have been slow to adopt.

“There are certain amenities they will expect in their room,” Graff noted, “such as slippers, a kettle to make tea, instant noodles and chopsticks.” They also expect a breakfast menu that ...

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Skift: How can London catch up in attracting Chinese tourists (11 Jul 2013)

I talked to Roy Graff, Managing Director of ChinaContact and asked him about his views on why the UK is not a top destination for Chinese and what can be done to make it one. Although this is focused on the UK, he offers A LOT of insight that is useful to all involved in the tourism and luxury sector who are interested in understanding how to attract more Chinese travelers.

Click to read full Q&A with Roy Graff ...

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The Atlantic: How the Chinese Learned to Embrace Independent Travel (21 Oct 2013)

“Consulates resisted issuing individual visas because of the perceived risk of illegal immigration. With the group visas, the tour operator could be held responsible if someone didn’t return to China,” explains Roy Graff, the managing director of the tourism consultancy China Contact.

But with the rise of affluent Chinese tourists, attitudes are changing.

“The watershed moment was in the run-up to the 2008 Olympics. These events put the wealth of China on the global stage,” says Graff, adding that “Western countries ...

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Tnooz: Eurostar runs Weibo promo for Chinese students in UK/France (16 Sep 2014)

The campaign is being run with the help of ChinaContact, a strategic and creative agency working with travel brands interested in the Chinese market.

Its managing director Roy Graff told Tnooz:

“Chinese students studying in London and Paris not only have a disposable income but also already have a visa in place so it easy for them to take a short trip overseas.

“They are a clearly defined demographic, and they use Weibo rather than Facebook and Twitter. Weibo is how ...

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