Strategy and Consumer Insights
When you have the commitment and motivation to enter the Chinese market, our team will facilitate your market entry using a holistic approach that addresses the specific needs of your business.
From reviewing and auditing your services to developing a full market entry strategy, our experienced advisors will know which market segment in China to target and what is the right approach.
We will support you every step of the way to oversee the branding and localisation of your product, implementation of the market entry strategy and ROI measurement.
Our expertise is especially relevant to
- Destinations (national tourist boards, regional tourist boards, city tourist boards and convention bureaus)
- Hotels (International and national hotel chains, resorts, boutique and specialty hotels)
- High End Tour Operators
- Attractions and Activities
- Luxury Retail Outlets
- Luxury Brands
Service audit and assessment, Market research
Audit of your products and services, and review of the market in terms of current engagement and performance.
Advice and consultation to become China ready
Strategic advice for Greater China market entry, suggestion of products line and services for the target market, development of a marketing plan.
Training on Chinese culture, hospitality and business negotiations
Training to sales, customer service and product staff
- Chinese cultural awareness training
- Chinese Business Etiquette
- Chinese travel industry landscape
- Chinese corporate and incentive travel overview
- Marketing and Distribution in China’s travel sector
- Best practice in hospitality and service to Chinese traveller