China the Future of Travel: working with Key opinion leaders in China

Key Opinion Leaders

The value and influence of Key Opinion Leaders (KOLs) in China is unprecedented in the West. Once again, heavily rooted in Chinese culture, having the right champions backing a brand provides a powerful message and enables companies to reach target audiences in a very positive frame of mind. The investment in gaining the support of KOLS can pay for itself many times over. “If a destination wants to get big overnight, they should invite a celebrity ...

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ChinaContact Weekly Newsletter 10th June 2014

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ChinaContact Weekly Newsletter 20th January 2014

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Interview with Wotif Group CEO Robbie Cook on Asia and China

Next stop: Asia

Australia’s biggest online travel group Wotif kicks into gear for regional expansion

Republished with permission by  China TravelDaily

Wotif.com has cornered the online accommodation booking space in Australia and New Zealand, turning over US1.1 billion worth of bookings per year for the 10,000 accommodation providers in Australia and New Zealand and 7,000 in Southeast Asia listed on its site.

Claiming a market share of 10 per cent of all Australian accommodation bookings by end of 2011, the group has been named ...

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Two contrasting views on Chinese tourism to Australia

The first view is optimistic:

CHINA has fallen in love with Australia in what is forecast to become a $9 billion romance if the tourism industry gets it right.

Read more: http://www.news.com.au/travel/news/china-visitor-boom-gives-tourism-hope/story-e6frfq80-1226189533499#ixzz1drAeDkDn

 

 

The second, largely more sober and pessimistic:

All indications are that China is on track to assume the number one position in terms of visitor arrivals in Australia, and other Approved Destination Status countries, and significant growth in Australian outbound travel to China in recent years is also helping to fulfil that WTO prophecy.

However, to reveal ...

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