Eurostar, the high-speed rail service connecting the UK to mainland Europe, is today launching a new video-centric, Weibo campaign targeting Chinese students living in Paris and London.
The competition invites entrants to submit short videos of their favorite spot in Paris or London, to be in with the chance of winning a luxury Eurostar trip for two people. The launch of the social media campaign comes in response to the recent changes in visa regulations for Chinese ...Continue Reading →
Chinese social media use has taken off in recent years and is an increasingly important tool to reach and shape opinions within the Chinese market. However, a recent study by UK-based luxury retail and travel consultancy China Edge shows that Chinese social media platforms have so far been almost entirely neglected by London hoteliers.
China Edge surveyed the Chinese social media engagement of 102 hotels in London, including 87 five-star and 15 four-star properties. ...Continue Reading →
ChinaContact Invites you to:
Discussing China online social media
17 June 2009, Wednesday, 4 – 6 PM
Find out how China’s SNS scene is shaping out and how different it is in terms of revenue models and usage compared to Western SNS. Learn how brands monitor and manage their online reputation through social media and how China’s youth market can be engaged and influenced.
Sam Flemming (profile below) will be offering his insights and discussing China’s online social media sector during this ...Continue Reading →