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The campaign is being run with the help of ChinaContact, a strategic and creative agency working with travel brands interested in the Chinese market.
Its managing director Roy Graff told Tnooz:
“Chinese students studying in London and Paris not only have a disposable income but also already have a visa in place so it easy for them to take a short trip overseas.
“They are a clearly defined demographic, and they use Weibo rather than Facebook and Twitter. Weibo is how ...