Tnooz: Eurostar runs Weibo promo for Chinese students in UK/France (16 Sep 2014)

The campaign is being run with the help of ChinaContact, a strategic and creative agency working with travel brands interested in the Chinese market.

Its managing director Roy Graff told Tnooz:

“Chinese students studying in London and Paris not only have a disposable income but also already have a visa in place so it easy for them to take a short trip overseas.

“They are a clearly defined demographic, and they use Weibo rather than Facebook and Twitter. Weibo is how ...

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ChinaContact Weekly Newsletter, 13th October 2014

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ChinaContact Weekly Newsletter, 22 September 2014

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Eurostar launches its first ever Weibo campaign targeting the Chinese market 

Eurostar, the high-speed rail service connecting the UK to mainland Europe, is today launching a new video-centric, Weibo campaign targeting Chinese students living in Paris and London.

The competition invites entrants to submit short videos of their favorite spot in Paris or London, to be in with the chance of winning a luxury Eurostar trip for two people. The launch of the social media campaign comes in response to the recent changes in visa regulations for Chinese ...

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ChinaContact Weekly Newsletter, 14th April 2014

 

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