China the Future of Travel interviews: Zane Smith, Vation Limited

Case Study 9: Adventure Sports Tourism

Zane Smith has worked in adventure sports tourism, eco tourism and tourism marketing in New Zealand for two decades, including promotion and development of businesses in hiking and white water rafting, and specifically helping his country’s tourism prepare for the Chinese market. He is the managing director of Vation Limited – Marketing Solutions.

 

How did you get involved with the Chinese tourism market in New Zealand?

Where I grew up, I lived in ...

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China the Future of Travel: working with Key opinion leaders in China

Key Opinion Leaders

The value and influence of Key Opinion Leaders (KOLs) in China is unprecedented in the West. Once again, heavily rooted in Chinese culture, having the right champions backing a brand provides a powerful message and enables companies to reach target audiences in a very positive frame of mind. The investment in gaining the support of KOLS can pay for itself many times over. “If a destination wants to get big overnight, they should invite a celebrity ...

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ChinaContact Weekly Newsletter, December 2nd

 

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