8 top tips for targeting Chinese outbound tourism

By Roy Graff, Managing Director or ChinaContact

We have prepared these top 8 tips for VisitBritain’s China Welcome Charter portal, and I thought I would share them as they apply to all destinations.

http://www.visitbritain.org/greatchinawelcome/chinaready/

Here are our 8 Top Tips to help you get your business China Ready. Why 8 tips? Because No. 8 is regarded as the luckiest number in Chinese culture. ‘Eight’ ...

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Attracting the Chinese visitor

 

Learn more about the Chinese market at a special seminar organised by London & Partners in the morning of Tuesday 1 July.

Speakers will include the President of the China Tourism Academy – the Chinese Government’s ‘tourism thinktank’ – who is visiting the UK for just two days, together with experts in training, quality accreditation, marketing and distribution for the Chinese market. Roy Graff, Managing Director of ChinaContact has been invited to give a speech during the seminar.

The event – which is being ...

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Attracting the Chinese visitor

 

Learn more about the Chinese market at a special seminar organised by London & Partners in the morning of Tuesday 1 July.

Speakers will include the President of the China Tourism Academy – the Chinese Government’s ‘tourism thinktank’ – who is visiting the UK for just two days, together with experts in training, quality accreditation, marketing and distribution for the Chinese market. Roy Graff, Managing Director of ChinaContact has been invited to give a speech during the seminar.

The event – which is being ...

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ChinaContact Weekly Newsletter, 17th June 2014

 
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ChinaContact Weekly Newsletter, 14th April 2014

 

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GREAT China Welcome Business Summit

The first ever GREAT China Welcome Business Summit, held on 26 March in London, brought together world experts on Chinese outbound tourism and businesses from across the UK who are keen to attract more Chinese visitors.

Roy Graff, MD of ChinaContact, attended the event and gave advice on how to successfully enter the fast-growing Chinese market. He shared relevant tips and advice with the audience to help them better understand, welcome and serve Chinese tourists in a nutshell ” be China-ready”.

Click here to ...

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Major boost to attract high spending Chinese tourists

GREATChina

By Nick Rhines

VisitBritain is introducing a major new programme aimed at increasing the number of high spending Chinese visitors that are already estimated to bring up to £1.2 billion annually to the UK economy.

 

VisitBritain has created a comprehensive modular visitor preparation and marketing scheme, The GREAT China Welcome Chartermark. It allows hotels, restaurants, visitor attractions and other tourist facing companies access to a comprehensive suite of services that will enable them to ...

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Press Release : GREAT China Welcome Charter

 The GREAT China Welcome Charter was launched yesterday, 26th of March.GREATChina

Top tips from VisitBritain include:  

  •          Emphasise heritage and human interest in your marketing
  •          Respect the Chinese culture
  •          Remember that China is bigger than Europe – don’t treat it as just one market
  •          Be active on social media (Sina and Tencent Weibo collectively reach over ...
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