Eurostar launches its first ever Weibo campaign targeting the Chinese market 

Eurostar, the high-speed rail service connecting the UK to mainland Europe, is today launching a new video-centric, Weibo campaign targeting Chinese students living in Paris and London.

The competition invites entrants to submit short videos of their favorite spot in Paris or London, to be in with the chance of winning a luxury Eurostar trip for two people. The launch of the social media campaign comes in response to the recent changes in visa regulations for Chinese ...

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Chinese Social Media Underutilised by London Hotels, China Edge Study Shows

Chinese social media use has taken off in recent years and is an increasingly important tool to reach and shape opinions within the Chinese market. However, a recent study by UK-based luxury retail and travel consultancy China Edge shows that Chinese social media platforms have so far been almost entirely neglected by London hoteliers.

China Edge surveyed the Chinese social media engagement of 102 hotels in London, including 87 five-star and 15 four-star properties. ...

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ChinaContact Weekly Newsletter 27th January 2014

 

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The 3 things we learned from the most followed foreign luxury brands in China

3 essential social media tips for the Chinese luxury marketChina Edge

Melody Booker – 10 September 2013

Chinese luxury shoppers are demonstrating incredible buying power as the personal income continues to grow and RMB appreciates in value. Mainland Chinese are the biggest single group of tax-free shoppers in the world (according to the 2012 research by Global Blue). It is no wonder that an increasing number of ...

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Real life example of the power of Chinese social media to drive profits through Chinese tourists

IWOM – Internet word of mouth is a hot topic in China these days. The sheer number of social media users in China is staggering. The Chinese tend to pay attention to what celebrities and opinion leaders are doing and many take advice online from people they follow on social media websites like Sina Weibo.

This BBC report about a small restaurant in Brighton is a case in point. The owner of the restaurant at first did not understand ...

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