Welcome to ChinaContact

For a decade, China’s tourism economy has dramatically impacted on the global tourism industry. Would you like to benefit from the most exciting economic story of the 21st century? By the year 2015, Chinese will be taking more than 115 million trips abroad. China is now the single largest source of international tourism while possessing the largest domestic tourism market in the world. This market offers immense opportunities for destinations and companies that are willing to commit themselves to learn how to do business in this very different environment.

In 2015, ChinaContact Managing Director Roy Graff published ‘China, the Future of Travel‘, the China outbound tourism industry definitive handbook. Click here to download the introduction and order copies.

ChinaContact has been providing unbiased advice, support and in-depth knowledge covering Greater China and the wider Asia region since 2005.

We dedicate ourselves to making it easier, faster and more cost efficient to launch and grow your business in these markets. Everyone knows that doing business in China can be difficult. With our unparalleled Chinese network and extensive hands-on experience in business development and marketing, ChinaContact can look after all aspects of your market entry process. Join the list of satisfied clients including Eurostar, Skyscanner, VisitBritain, PromPeru, Peninsula Hotels and Resorts, Bulgari Hotel, CitizenM Hotels, G Adventures, ELLE Magazine and many more.

China Outbound ProjectionWhether you are a travel destination, tour operator, DMC, hotel chain, airline, transportation provider, retailer or service provider; if you are after the Chinese travellers, ChinaContact is here to assist with both trade and direct consumer consultancy, sales, marketing and public relations.

Simply contact us for a free initial consultation.


  • ...has a deep knowledge covering hotel contracting and distribution and overall OTA operations. He has extensive international experience, having worked in US, Europe and China. And he is terrific to work with.

  • ...clearly understands the Chinese market exceptionally well and has made some excellent recommendations on how we can improve and develop our business operations in China.

  • ...delivered exceptional results within the assigned time frame and demonstrated a detailed knowledge of the market and business conditions.

  • Roy's fluency in Mandarin (greatly respected by our Chinese client), his thorough understanding of Chinese tourism and leisure markets and his ready grasp of the totality of our project enabled him to play a key role in communicating with the client and delivering our project.

  • ...delivered an excellent piece of strategic analysis on an e-commerce business solution for our business. He coupled this with practical, commercially focussed solutions to help us implement the recommendations. I was particularly impressed with his ability to engage and communicate effectively with key members of the project team who are key to delivering results from the web site. I have no hesitation in recommending him.