Greater China and SE Asia market entry for hospitality, tourism and retail sectors

ChinaContact has been providing unbiased advice and business support covering Greater China and the wider Asia region since 2005. We are the first UK based specialist China market entry agency for tourism and hospitality.

China, the Future of Travel. Book launch in London on 21st of April. Register here:  Eventbrite - China, the Future of Travel: Official Book Launch and Seminar


Everyone knows that doing business in China can be extremely challenging.

With our unparalleled China-wide contact network and extensive hands-on experience in business development and marketing, ChinaContact can look after all aspects of your market entry process. Join the list of satisfied clients including Eurostar, Skyscanner, VisitBritain, PromPeru, Peninsula Hotels, Bulgari Hotel, CitizenM Hotels, G Adventures, ELLE Magazine and many more.

In 2015, ChinaContact Managing Director Roy Graff published ‘China, the Future of Travel‘, the China outbound tourism industry definitive handbook. Click here to download the introduction and here to order copies.

For a decade, China’s tourism economy has dramatically impacted on the global tourism industry. Make sure that your company can benefit from the most exciting economic story of the 21st century.

By the year 2020, Chinese will be taking more than 300 million trips abroad. China is now the single largest source of international tourism while possessing the largest domestic tourism market in the world. This market offers immense opportunities for destinations and companies that are willing to commit themselves to learn how to do business in this very different environment.

China Outbound Tourism Projections to 2020

Click to enlarge

Whether you are a travel destination, tour operator, DMC, hotel chain, airline, transportation provider, retailer or service provider; if you are after the Chinese travellers, ChinaContact is here to assist with both trade and direct consumer consultancy, sales, marketing and public relations.

Simply contact us for a free initial consultation, or browse our resource centre for free insights, videos and presentations.


  • ...clearly understands the Chinese market exceptionally well and has made some excellent recommendations on how we can improve and develop our business operations in China.

  • Roy's fluency in Mandarin (greatly respected by our Chinese client), his thorough understanding of Chinese tourism and leisure markets and his ready grasp of the totality of our project enabled him to play a key role in communicating with the client and delivering our project.

  • ...delivered an excellent piece of strategic analysis on an e-commerce business solution for our business. He coupled this with practical, commercially focussed solutions to help us implement the recommendations. I was particularly impressed with his ability to engage and communicate effectively with key members of the project team who are key to delivering results from the web site. I have no hesitation in recommending him.